Sanaa Art Promotions (SAP) is an organisation of artists, researchers, social scientists and communication specialists active in the use of arts to promote socio-economic development within East African communities.

Founded in 1985 under Kenya’s Non Governmental Organisation Act, SAP visual and theatre arts for communication through Participatory Interactive Media Model (PIMM) to advocate for behaviour change primarily among the youth and, secondarily, through the ripple effect, the community.

Vision
A society empowered to innovatively utilise their own resources to meet their social development challenges.

Click here to view our 2006-2010 STRATEGIC PLAN. (Ms Word format, 300 kb)

Mission
To provide leadership in the use of multi dimensional communication strategies on diverse spheres of human endeavour.

Goal
To foster innovative communication model that is effective, efficient and sustainable in various social, economic, political and environmental dynamics.

Core Values
• We are a public service organisation

• We believe people are most important resource and thus must be treated with respect, fairness and dignity

• We value creativity and innovation

• We are committed to excellence
• We work as a team and advocate teamwork

• We recognise other people views, leadership, and empowerment

• We pursue the highest standards of ethical behaviour

• We are result oriented

Partnerships

SAP nurtures an environment of dialogue with the Government, its development partners, other NGOs and communities in developing and implementing policies, laws and social frameworks that promote behaviour change

Leadership role

Sanaa Art Promotions strives to be:

Key contributor to ensure that community has sufficient innovative resources for interventions;

Key player in reducing spread of diseases, alleviation of poverty and empowerment of individuals and community in appropriate knowledge and technology;

Responsible leader in originating, packaging, disseminating and exchanging information ICE materials using participatory outreaches that employ multi dimensional communication strategies;

Instrumental in innovative BCCI and advocacy technology through PIMM out reaches; and

An employer noted for providing safe, secure and free environment for creative energy and team spirit;

Scope

HIV/AIDS and health, education, governance, gender equity, corruption, environment degradation, family planning and equality of all peoples.

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Strategy
Sanaa Art Promotions uses the unique PIMM to advocate for and accelerate social change.

PIMM allows groups and communities discover their own resources and innovate strategies to face socio-economic challenges from their own perspectives. The program involves the implementation of interactive media processes - discussion forums, performing and fine art outreaches among communities.

SAP Approach

Participation and collaboration at all levels (Ministries of Health and Education, other government and non-governmental organizations, UN agencies, other partner organization);

Tailor communication strategies to each region’s needs, taking into consideration institutional interest, capacity and existing activities;

Use PIMM strategies that are personalized, emotionally compelling, rely on role models, and embedded in social and cultural norms and narrative forms (story telling) to bring awareness and behaviour change;

Integrate awareness and intervention on general heath and environment issues and support use of existing services to promote sae and better heath practices among the communities; and

Employ techniques of interpersonal communication/ community mobilization to support social and behaviour change.

Current Main Activity
HIV/AIDS school and community based youth behaviour change intervention program funded by the Global Fund. Through PIMM we use theatre, murals, debates, essays - writing and talk shows, to develop messages and promote behaviour change among the youth.

About 2,500 schools are involved in the program initially expected to run for two years in Nairobi, Eastern, Coast and Central provinces.

Previous Activities
• SAP initiated the first major family planning campaign in Kenya in conjunction with the Family Planning Association of Kenya and the Family Planning Private Sector.

• In collaboration with the Norwegian Church Aid, SAP initiated the first HIV/AIDS awareness campaign in south Sudan.

• We have implemented environmental conservation intervention programmes for the Kenya Energy and Conservation Organisation (KENGO) and HIV/AIDS intervention projects for AMREF, USAID, Family Health International and Programme for Appropriate Technology in Kenya (PATH) in their AIDSCAP and IMPACT projects.

• Impact project: 1999- 2001 use of murals partnering with other organisations.
• Hapac Project: 2001- 2002 funded by the DFID through Futures Group, Europe focusing on behaviour change in Rift Valley, Nyanza, Siaya

• Gesp Project: 2001- 2002 in Meru funded by CIDA. It targeted community and school youth and focused on intervention on gender violence; and

• Civic Education: 2001 – 2002 intervention in Embu and Meru districts.

Areas of Specialisation

Capacity building in the use of visual and performing arts for community/ social change.

Conceptualising, designing, pre-testing, production dissemination and evaluation of thematic Information, Education and Communication (IEC) materials.

Training of community trainers in peer education

Use of participatory interactive media for community problem interventions and other interactive community mobilization activities.

Graphic design and printing.

Designing and staging road shows, public displays and events for awareness.

Based on our strong background and experience in Behaviour Change Communication through the use of interactive media, the organization can therefore:

• Develop a formative research plan to assess community needs

• Design behaviour change communication strategies

• Generate manuals training materials, capacity building activities

• Implement selected behaviour change communication

• Undertake behavioural surveillance and sentinel surveys

• Disseminate lessons learned upon project completion

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Collect data through:
Formative research for intervention development and assessment of sustainability.

Carefully documenting and monitoring intervention activities for feedback, technology transfer and capacity building.

Short and long-term evaluation of behavioural and social normative change, including behavioural and sentinel surveillance activities, qualitative and quantitative studies; and

Assess the integration and institutionalisation of key intervention components.
Outstanding Engagements

Management
Sanaa is headed by the executive director under the board of directors. The chief executive is assisted in the daily operations by the Project manager while provincial co-ordinator over see activities in their respective areas assisted mural and art supervisors. Sanaa has 125 employees.

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